Hi everybody, first off all I want to wish you all the best for 2011 and that your projects may have a lot of success and that you and your dear ones may stay in good health.
Now that those hollidays and family reunions are over, we can focus again on working with what the internet will bring us. After all it's the window to the world where we all can promote our business.
So to go on with where I left off last year, today I keep on focussing on the mistakes of list building that are commited frequently.
MISTAKE #3: FAILING TO SPLIT TEST
Split testing squeeze pages is an important element of a successful email marketing campaign. Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts.
One easy method of testing your pages and evaluating conversion rates is by using Google’s Website Optimizer, a free tool that will help you run simple split tests of any websites you own.
You can sign up for a free account at:
http://www.google.com/analytics/
When split testing, start with only one element at a time. For example, if you change the headline on your squeeze page, leave everything else in its original state until you determine whether tweaking your headline helps with conversion rates.Since you are split testing different layouts and overall structure, you don’t have to get it right the first time, as long as you consistently work to tweak your copy until you are able to significantly maximize conversion rates. Once you have determined what headline works best, change another element of your squeeze page, such as the color scheme, opt-in box frame, or summary of your offer.
Always test the original against the variation and give it enough time to accurately determine whether your changes have increased your subscription rate before making any permanent changes. Google’s Website Optimizer tool will provide with enough information to be able to quickly analyze and evaluate your progress.
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MISTAKE #4: FAILING TO BUILD BRAND AWARENESSIt’s important to build brand awareness and develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers.
Every message and broadcast that you send to your subscriber base should directly represent.
You should also register your own domain names and set up professional hosting accounts that can house your squeeze pages and websites. It’s important that you establish an online presence and give people clear direction as to how they can reach you or find out more about you.
There are many different providers available online that offer both domain names and hosting accounts.
My favourite is the GDI group. It's a very reliable copmpany (top 500 Standard & Poor rating) because besides they provide you with a domain name they host and you can host up to 5 domain names of your own as well. This gives you a good arsenal to work with. To build your sites you have the possibility to work with their lay-outs or you can opt to use other programs like WP.
Furthermore you have other advantages with this group but that you can find out at the link hereunder.
Joining through this link with GDI, I can help you with building your downline buy joining out group
GDI Team Elite so you can hit the double in earning from your domain and website.
All you have to do is signing up with GDI and then join me here
See you guys on the inside
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